In “Making the Invisible Visible:The Human Principles for Sustaining Innovation”, Robert ‘Bob’ Rosenfeld shares his many years of experience describing the human principles for sustaining innovation.

Organizations need innovation like plants need water; without it, they will die. Great innovations are always the result of blending the right technology, the right business model, and the right people. But in the end, it always comes back to the people

Robert Rosenfeld began his 19-year career at Eastman Kodak Company as a chemist, but soon grew interested in the human side of the innovation process and founded Kodak’s Office of Innovation, which helped transform ideas into hundreds of millions of dollars.